Danger As iPhone Sales Fall, Serious iOS
Problems, MacBook Fights For Market Share
Taking a look back at another week of news from Cupertino, this week’s
Apple Loop includes the latest iPhone sales figures for 2017, Apple’s
OLED screen problems, the second generation AirPods, MacBook’s market
share, lots of OS updates, and smart punctuation arrives.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days.
after that Apple saw a dramatic annual fall of 1.2 million handset sales in 2017 compared to 2016, and a fall of roughly four million unit sales in Q4 2017 compared to Q4 2016,While Apple's market share stabilized in the fourth quarter of 2017 compared to the same quarter in 2016, iPhone sales fell 5 percent. “Apple was in a different position this quarter than
it was 12 months before," said Mr. Gupta [Anshul Gupta, research director at Gartner]. "It had three new smartphones — the iPhone 8, iPhone 8 Plus and iPhone X — yet its performance in the quarter was overshadowed by two factors. First, the later availability of the iPhone X led to slow upgrades to iPhone 8 and 8 Plus, as users waited to try the more-expensive model. Second, component shortages and manufacturing capacity constraints preceded a long delivery cycle for the iPhone X, which returned to normal by early December 2017.
Apple has already highlighted increased revenue on these sales during Q4, but you can’t keep making the production of the iPhone more efficient and growing profits while unit sales are on the slide… something will have to give On Cook’s arrival, there was a lot of slack in Apple’s systems, and reducing slack increases profits. In that sense Cook’s management of these issues was the biggest win for the iPhone. Although year-on-year sales have been broadly down for the iPhone since 2015, Apple’s revenue and profit have climbed, due to increasing efficiency boosting margins and the marketplace accommodating higher prices per device.
But removing slack is a one-time option, you are then left with a taut bowstring that is under increasing pressure to deliver. And taut strings have a habit of snapping at awkward times.
As for close rivals Samsung? 2017’s sales were up 14.8 million units compared to 2016
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days.
after that Apple saw a dramatic annual fall of 1.2 million handset sales in 2017 compared to 2016, and a fall of roughly four million unit sales in Q4 2017 compared to Q4 2016,While Apple's market share stabilized in the fourth quarter of 2017 compared to the same quarter in 2016, iPhone sales fell 5 percent. “Apple was in a different position this quarter than
it was 12 months before," said Mr. Gupta [Anshul Gupta, research director at Gartner]. "It had three new smartphones — the iPhone 8, iPhone 8 Plus and iPhone X — yet its performance in the quarter was overshadowed by two factors. First, the later availability of the iPhone X led to slow upgrades to iPhone 8 and 8 Plus, as users waited to try the more-expensive model. Second, component shortages and manufacturing capacity constraints preceded a long delivery cycle for the iPhone X, which returned to normal by early December 2017.
Apple has already highlighted increased revenue on these sales during Q4, but you can’t keep making the production of the iPhone more efficient and growing profits while unit sales are on the slide… something will have to give On Cook’s arrival, there was a lot of slack in Apple’s systems, and reducing slack increases profits. In that sense Cook’s management of these issues was the biggest win for the iPhone. Although year-on-year sales have been broadly down for the iPhone since 2015, Apple’s revenue and profit have climbed, due to increasing efficiency boosting margins and the marketplace accommodating higher prices per device.
But removing slack is a one-time option, you are then left with a taut bowstring that is under increasing pressure to deliver. And taut strings have a habit of snapping at awkward times.
As for close rivals Samsung? 2017’s sales were up 14.8 million units compared to 2016
Danger As iPhone Sales Fall, Serious iOS Problems, MacBook Fights For Market Share
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